GTM Advisory for the Employee Benefits Ecosystem
More positive conversations with less outbound
How we can help
GTM Advisory
starting at $5,000/month
For benefits vendors and brokers who need executive GTM strategy coupled with a decade of industry knowledge. Includes access to our network of buyers.
Team Training
starting at $2,500/hour
For groups who want to grow in prospecting, social selling, experiential marketing, and pattern disruption. Virtual and in-person options available.
1x1 Coaching
starting at $1,250/month
For individual sellers looking to hone their craft and be held accountable. Specializing in full cycle sales, mindset, and social sales.
Rethink your approach to sales
Our Specialties
At Tillirson Consulting Group, we provide value with our diverse experience across various sectors. Not limited to these, but here’s what we focus on.
Building Your ICP
Our team helps you understand your ideal buyer whether it be a broker, payer, plan sponsor, point solution, TPA, or something else.
Transitioning from Founder Led Sales
Our team works with you to create repeatable sales processes that can be run by sales reps without a Founder/CEO title.
Product Launches
Our team works with you to conduct market research, build your product, create pricing, and deploy your product with a sales-led GTM strategy behind it.
Copywriting
Our team rewrites your email and social copy to increase your positive replies and conversion.
Social Selling
Our team teaches you to build your network, nurture your network, and monetize your network via proven content creation and sales strategies on linkedin.
Pattern Disruption
Our team helps create sequences based on team member strengths that are delivered in ways unique enough to make your buyer stop and listen.
What our clients are saying
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"His expertise and guidance have been invaluable in helping me fill my pipeline, set more calls, and ultimately work with more ideal clients."
Sarah Borders | Co-Founder, Benefits Compliance Solutions
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"I've learned a ton from Sims and would highly recommend that everyone connect with Sims to learn about how to sell yourself vs. the products you represent."
Matthew LaMarche | CDO, Globe Life Group Benefits
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"One post in and I already have a lead after just one session with Sims on social selling."
Amanda Volner | Head of Sales, Medefy
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"He has a wealth of knowledge about the consulting relations world. The time we spent together was worth 100x what I paid. I would do another session again in a heartbeat, and most likely will soon."
Jesse Irvin | Director, Carrum Health
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“After my first call with Sims, I quickly implemented a new marketing strategy based off of Sims’ recommendations. The response has been extraordinary.”
Grayson Owen | DI Wholesaler, DI Broker (East)
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"Sims was able to provide exceptional guidance for my company as we create sales channels that work. I can't recommend Sims enough for his expertise in social selling"
Sophie Wyne | CEO, Ariglad
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"Sims is a masterful trainer when it comes to social selling, personal branding and authentic social presence."
Ansley Williams | CRO, Cascade Development Consulting
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"He's helped me leverage different ways to stand out to business owners, brokers, and people on LinkedIn."
Harman Kumar | Business Performance Advisor, Insperity
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"Sims brings a wealth of industry knowledge that consistently inspires and drives our team forward. He is a fantastic resource for fresh ideas and innovative approaches."
Joel Daniels | CEO, Revolution Benefits Group
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"One post in and I already have a lead after just one session with Sims on social selling."
Amanda Volner | Head of Sales, Medefy
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"Attend a training session with Sims and you'll come away with simple, actionable strategies that you can use in your daily routine."
Brent Rosenthal | SVP of Sales, Corestream
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"Sims was instrumental in helpinh me up my game on LinkedIn by making the concepts tangible and actionable."
Josh Hyman | CEO, Southern Benefits Systems
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"I never expected my LinkedIn posts to get me inbound leads but here we are. Thanks, Sims!"
Ashley McQuade | Broker Partnership Manager, Venteur
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"He provided advice on everything from GTM strategy to specific tactical actions for lead generation and execution of client specific pursuit plans."
Chuck Adamczyk | Consultant, McGohan Brabender
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"His social selling trainings are super valuable and have helped me refine my brand marketing on a much larger scale. Highly recommend his consultative services”
Emma Fox | CEO, FoxWatch
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"Could not recommend him enough. If you want to get better at social selling, especially within insurance, Sims is your guy."
CJ Jordan | Employee Benefits Consultant, Higginbotham
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"Since implementing his strategies, our team has already gained traction, seeing increased engagement and stronger connections with potential clients."
Nate Mueller | Director of Growth, SHARx
Meet Sims.
Sims has spent over a decade in the employee benefits space with a primary focus on sales, partnerships, and GTM strategy.
His experience includes insurance carriers, enrollment firms, and benefits technology companies ranging in size from pre-seed startups to Fortune 1000s.
Sims specializes in creating and operationalizing new product offerings, establishing and maintaining broker partnerships, and solidifying GTM strategies that scale.
Outside of the office, Sims is passionate about community involvement, tattoos, music, and connecting people. He currently resides in Forest Acres, SC with his wife, two sons, and dog.